Brand Identity

The Essential Guide to Create a Brand Identity

A strong brand identity is a crucial aspect of any business as it helps to establish brand recognition and create a strong emotional connection with customers. A well-designed brand identity should effectively communicate the values, mission and personality of a business, as well as its products or services. The key elements of a strong brand […]

What is design brief?

A design brief is a document that outlines the project’s goals, target audience, and other important information that a designer needs to know in order to create a design that meets the client’s needs. A design brief typically includes the following information: Why is the Design brief important? A design brief is an essential tool […]

What is Rebranding?

Rebranding is the process of changing the corporate image of a company or organization. This can include changes to the logo, name, branding, and marketing strategy. Rebranding is often done to reflect a change in the company’s direction or to distance the company from negative connotations. Rebranding can also be done to create a new […]